Face is immensely important for the Chinese. It can be defined as a notion of one's reputation rooted in self-esteem. Most of Chinese people believe that to have face is one of the most valued things, while to lose face is a cause of great anguish. Thus, in China, people are expected to know and abide by the rules of face and will be penalized harshly if they break them. However, sometimes a person could lose face not only because of his failure to match up to social requirements, but also because of the failure of others to act in accordance with his expectations.