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听力习题：

　　The appeal of advertising to buying motives canhave both negative and positive effects. Consumersmay be (36) ______ to buy a product of poorquality or high price because of an advertisement.For example, some advertisers have (37) ______ topeople's desire for better fuel (38) ______ for theircars by advertising automotive products that improve gasoline mileage. Some of the productswork. Others are (39) ______ and a waste of consumers' money.

　　Sometimes advertising is (40) ______ misleading. A few years ago a brand was (41) ______to dieters with the message that there were fewer calories in every slice. It turned out that thebread was not dietetic, but just (42) ______ bread. There were (43) ______ calories because itwas sliced very thin, but there were the same number of calories in every loaf.

　　(44) ___________________________________________________________ . Consider fireinsurance. Fire insurance may be sold by appealing to fear of loss. (45) _____________________________________________________ . The security of knowingthat property is protected by insurance makes the purchase of insurance a worthwhileinvestment for most people. (46) _____________________________________________________________________________________

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